Mumbai: In a move to enhance transparency for consumers, the Maharashtra Food and Drugs Administration (FDA) has made it mandatory for restaurants, hotels, caterers, and fast-food outlets to clearly mention on menus if dishes are prepared using cheese analogue instead of real cheese or paneer.
The directive, issued by the state FDA, sets April 30 as the deadline for compliance, with strict enforcement beginning from May 1, 2026. Establishments must display this information on menu cards as well as electronic display boards.
Why the Rule Was Introduced
The decision follows multiple consumer complaints about being misled into believing they were consuming real cheese or paneer, while in reality, dishes contained substitutes.
Cheese analogue is a non-dairy product made using edible oils, starch, emulsifiers, and other ingredients, designed to mimic the taste and texture of traditional dairy products. While it is not harmful, authorities say clear disclosure is essential for informed consumer choice.
What Happens If Rules Are Violated
Officials have warned that any outlet failing to comply will face action under the Food Safety and Standards Act, 2006.
Broader Context
Food regulators in India, including the Food Safety and Standards Authority of India, have been tightening norms around labelling of dairy analogues to prevent misrepresentation. Existing rules already require such products to be clearly marked as “non-dairy” or “analogue” in packaged foods.
What It Means for Consumers
- Greater transparency in restaurant menus
- Ability to distinguish between real dairy and substitutes
- More informed food choices, especially for dietary or health preferences
The new rule marks a significant step toward consumer protection, ensuring that what is served matches what is advertised—especially in a market where cheaper substitutes are increasingly used in place of traditional dairy products.
